Case Studies
Case Study: Strosniders Ace Hardware
BACKGROUND & OBJECTIVES
Strosniders wanted to update and strengthen their brand. This included the development of a new logo, website, and email templates.
THE PLAN
We executed the logo first, then worked out the website. Once all these pieces were finalized we developed the emails.
BRANDING
1. LOGO
Strosniders wanted to update to their logo while maintaining a red and blue palette a overall look. The existing logo had an old time feel, they wanted a stronger color palette. The addition of a hardware visual element, as well as incorporating the Ace Hardware branding, helped to convey a strong “hardware” brand.
Before
After
2. WEBSITE
Our goals for the Website were to:
- create a cleaner look and updated design,
- add more content and provide better information on goods and services,
- make the site more responsive while eliminating the need for clicking through too many pages.
EXAMPLES
WEBSITE HOME PAGE
WEBSITE FEATURED BRAND PAGE
WEBSITE SERVICES PAGE
WEBSITE TEAM PAGES
3. EMAIL CAMPAIGNS
Greensmith updated the design of Strosnider’s emails to help emphasize a variety of products, services and special events - making it colorful and bold, yet easy to focus on!
Their click rate has doubled since the change!
THE RESULTS
Increase of website traffic and positive feedback on emails and communication. They have seen a 100% increase in click through rates overall since Greensmith has handled their emails. Their website is clearer and more informative, as well as showcasing key manufacturers.
