Case Studies

Case Study: Strosniders Ace Hardware

BACKGROUND & OBJECTIVES

Strosniders wanted to update and strengthen their brand. This included the development of a new logo, website, and email templates.

THE PLAN

We executed the logo first, then worked out the website. Once all these pieces were finalized we developed the emails.

BRANDING

1. LOGO

Strosniders wanted to update to their logo while maintaining a red and blue palette a overall look. The existing logo had an old time feel, they wanted a stronger color palette. The addition of a hardware visual element, as well as incorporating the Ace Hardware branding, helped to convey a strong “hardware” brand.

Before

After

2. WEBSITE

Our goals for the Website were to:

  • create a cleaner look and updated design,
  • add more content and provide better information on goods and services,
  • make the site more responsive while eliminating the need for clicking through too many pages.

EXAMPLES

WEBSITE HOME PAGE

WEBSITE FEATURED BRAND PAGE

WEBSITE SERVICES PAGE

WEBSITE TEAM PAGES

3. EMAIL CAMPAIGNS

Greensmith updated the design of Strosnider’s emails to help emphasize a variety of products, services and special events - making it colorful and bold, yet easy to focus on!

Their click rate has doubled since the change!

THE RESULTS

Increase of website traffic and positive feedback on emails and communication. They have seen a 100% increase in click through rates overall since Greensmith has handled their emails. Their website is clearer and more informative, as well as showcasing key manufacturers.