Case Studies

Case Study: Bloomers Garden Center Christmas Event

BACKGROUND & OBJECTIVES

Every year in November, Bloomers throws a Holiday Preview Party, the Premier Event to Kick Off the Christmas Season! They have a barber shop quartet, wine tasting, food, fun and discounts all weekend long. They wanted to brand and promote this event along multi-channels.

THE PLAN

To develop a brand and look for the Event.

After extensive discussions with the client regarding their style and their look preference, the Greensmith designers developed a look that had a warm Christmas feeling, keeping in mind the client’s taste and style. Once the look was established - we developed it to fit a variety of channels for promotion: a direct mail postcard, local newspaper advertising, in-store signage, emails, and with facebook posts.

THE WORK

Direct Mail Postcard

Email Campaign

Facebook Event #1

Facebook Event #2

Facebook Event #3

THE RESULTS

Bloomers event advertising developed for all of their advertising channels with a consistent look and message. This cohesive look built Bloomers brand recognition and created excitement for the Holiday event. Customers were exposed to their message through email, social media, and print.

The multi-media approach built with multiple impressions and store traffic and sales. This became a very successful weekend event for Bloomers.