Omni-Channel Marketing: The Lawn Depot
Company Snapshot
Lawn Depot is a Lawn and Garden Center & Turf Management Company based in Doylestown, PA. They were the first lawn care specialty store in Central Bucks County offering products and advice tailored to Bucks and Montgomery County gardening and lawns. The turf management division services over 4500 residential properties in Bucks and Montgomery Counties and counting!
With an already established presence in the Southeastern PA area, Lawn Depot needed help expanding their digital strategy to drive more business to their garden center.
Greensmith Customer Since:
2017
Goals:
Sell Online with E-commerce, increase brand awareness, and engage with customers on multiple platforms.
Greensmith Services Used:
Challenges
Add an e-commerce solution to their website and develop a product-oriented marketing plan
Greensmith built The Lawn Depot website a few years ago, already worked with them on their digital presence and produced and distributed their Mother’s Day postcard.
Next step they wanted to break into the e-commerce realm and promote their products in all their marketing channels.
How Did Greensmith Solve This?
Results
Our 4 Month Omni-Channel Strategy Yielded An overall 6.625% average increase of sales 2022 over 2021. In June they were up 15%!
