Omni-Channel Marketing: The Lawn Depot

Company Snapshot

Lawn Depot is a Lawn and Garden Center & Turf Management Company based in Doylestown, PA. They were the first lawn care specialty store in Central Bucks County offering products and advice tailored to Bucks and Montgomery County gardening and lawns. The turf management division services over 4500 residential properties in Bucks and Montgomery Counties and counting!

With an already established presence in the Southeastern PA area, Lawn Depot needed help expanding their digital strategy to drive more business to their garden center.

Greensmith Customer Since:



Sell Online with E-commerce, increase brand awareness, and engage with customers on multiple platforms.

Greensmith Services Used:

Social Media


Email Marketing

Dynamic Mobile

Direct Mail Postcard

Video Production


Add an e-commerce solution to their website and develop a product-oriented marketing plan 

Greensmith built The Lawn Depot website a few years ago, already worked with them on their digital presence and produced and distributed their Mother’s Day postcard. 

Next step they wanted to break into the e-commerce realm and promote their products in all their marketing channels. 

How Did Greensmith Solve This?

Add E-Commerce

Set up e-commerce and loaded their products to their website – wide array of products
Lawn Depot
Lawn Depot

POS integration

Worked with a third-party integration company to connect the e-commerce to their POS


Promoted the online store through the digital & print channels with a cohesive message and look


Our 4 Month Omni-Channel Strategy Yielded An overall 6.625% average increase of sales 2022 over 2021​. In June they were up 15%!

Lawn Depot

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