Omni-Channel Digital Marketing: Zadlock Garden Center & Landscape Supply

The Zadlock name began in 2015 when Jason Zadlock opened Zadlock Outdoor Services, offering landscaping design and services to the Monmouth, NJ area. Now, a new chapter is starting in a new location with Zadlock Garden & Landscape Supply.

Zadlock Garden & Landscape Supply became a premier lawn and garden center that offered a wide variety of high-quality products and services. From gardening equipment to bulk firewood, stone, and mulch to water treatment, professional wholesale landscape supplies, Zadlock Garden Center became the one-stop shop for all outdoor needs.

Having opened in the spring of 2023, they were excited to continue writing their story with the Califon community, and they were thrilled to be there!

Zadlock faced the challenge of establishing their brand and gaining visibility as newcomers in the retail business.

Greensmith stepped in to help by building their website, conducting site visits, outfitting their store with signage, taking photos, and organizing a highly successful Grand Opening event. As part of our efforts to expand their presence, we implemented a local mobile display campaign, and we are currently working on enhancing their reach through e-commerce and Geo-targeted Google Ads.

To ensure the success of the Grand Opening event, we employed a comprehensive approach that included a social media campaign, strategic signage placement, a targeted solo postcard campaign, and the procurement of necessary event supplies. Additionally, we are actively focused on building their email list to further support their growth.