Omni-Channel Digital Marketing: Dee's Nursery
Company Snapshot
In 1955, Tom (DiDominica) Dee had a dream to build a modest greenhouse in his community. Now, over 65 years later, Dees’ has grown into one of the largest garden centers on Long island. They proudly provide the Oceanside community with exceptional customer service, expert gardening advice, and premium products for the home and garden.
Their offerings do not stop there – they also offer florist and planter design services for all occasions. Plus, we host awesome educational seminars, workshops, and family friendly events all year long.
Greensmith Customer Since:
2006
Goals:
Increase brand awareness through multiple digital marketing, promote in-store events and sales, generate more likes & follows on social pages.
Greensmith Services Used:
Challenges
Change to an all-digital advertising strategy and increase digital engagement & in-store results.
Greensmith built their website, then did a refresh in 2020 where we also added e-commerce. We already worked with them on their digital presence and have done print marketing for them in the past.
This year they wanted to pivot to an all digital and increase their spending in various ways.
How Did Greensmith Solve This?
Results
Our 4 Month Omni-Channel Digital Strategy yielded an online sales increase of $5,400 from 2021. The average customer spent $98 per purchase on their website.
