Breezy Acres Garden Center / Case Study

OMNI-CHANNEL DIGITAL MARKETING

Company Snapshot

Breezy Acres Garden Center LLC began in 2008 when Chris and Mary King opened their family-owned business in Spring Mills, PA. Their vision was simple yet powerful: to create a welcoming place where gardeners of every level could find quality plants, premium materials, and expert guidance for building beautiful, stress-free outdoor spaces.

What started as a passion project has grown into a trusted destination for the community — offering not only plants and supplies but also the inspiration and support customers need to bring their landscapes to life.

Now, with a new chapter alongside Greensmith, Breezy Acres is taking their growth even further. Together, we’ve helped shape their brand and image, built a modern website with ecommerce, and continue to manage their social media, email, and web updates — ensuring their story keeps growing stronger every season.

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Greensmith Customer Since: 2025

Goals:

Position Breezy Acres as:

  • A trusted garden center
  • An e-commerce brand

Challenges:

Breezy Acres faced the challenge of lacking a strong online presence — with no website, no ecommerce platform, and no clear visual branding to represent their family-owned business.

Greensmith stepped in to create a cohesive brand identity, develop a modern website with ecommerce capabilities, and establish consistent visuals across all channels. We also took on the management of their social media, email campaigns, and website updates to ensure a professional and engaging digital presence.

By building their brand from the ground up and connecting them with their community online, we positioned Breezy Acres to grow beyond their local reach and strengthen customer engagement year-round.

Greensmith Services Used:

Branding

Social Media

Website

SMS Marketing

Direct Mail

Google Ads

Our Approach

GREENSMITH'S SOLUTIONS

Website Build

Creating a New Website: Incorporating and Managing Product Listings, Event Coordination, and Ongoing Website Maintenance and Updates

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WEBSITE

Sessions: 4,149

Users: 2,947

Page Views: 8,086

Top Traffic Sources

  • Organic Search​ 2,117 sessions​
  • Direct​ 1,133 sessions​
  • Social & Referral​ 894 sessions​

Social Marketing

Took over management of all their social marketing – creating a cohesive marketing strategy while saving them time.

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SOCIAL MEDIA CAMPAIGN

Fans

1,882 total followers

Impressions

146,000

Reach

  • Organic reached 8,015​
  • Paid reached 13,059

Engagement
12,697 engagements – likes, comments, shares

Direct Mail

Developed a direct mail postcard​ and assisted in managing their Store Offers and Services.

DIRECT MAIL MARKETING
Mulch & Landscape Services

Targeted zips based on demographics

Used targeted demographic data based
on income and buying power

Recipients

Sent to 6,000 homes

Total Cost: $4,861.00

 

Offers

Specific timely offers focusing on
General Purchases

Redemption

TBD

Email & SMS Marketing

We built Breezy Acres’ email list to 600+ subscribers and launched SMS marketing in under four months.

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EMAIL

593 Emails Sent

49% Open Rate

3% Content Rate

SMS

47 Messages Sent

98% Delivery Rate

48% Click Rate

RESULTS

In just a few months, Breezy Acres gained a strong brand identity, launched a modern ecommerce website, grew an email list of 600+ subscribers, activated SMS marketing, and established consistent social media engagement — driving greater visibility and customer growth.

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