The Lawn Depot / Case Study

OMNI-CHANNEL MARKETING

Company Snapshot

Lawn Depot is a Lawn and Garden Center & Turf Management Company based in Doylestown, PA. They were the first lawn care specialty store in Central Bucks County offering products and advice tailored to Bucks and Montgomery County gardening and lawns. The turf management division services over 4500 residential properties in Bucks and Montgomery Counties and counting!

With an already established presence in the Southeastern PA area, Lawn Depot needed help expanding their digital strategy to drive more business to their garden center.

Lawn Depot 2021-23

Greensmith Customer Since: 2017

Goals:

  • Sell Online with E-commerce
  • Increase brand awareness
  • Engage with customers on multiple platforms

Challenges:

Add an e-commerce solution to their website and develop a product-oriented marketing plan ​

Greensmith built The Lawn Depot website a few years ago, already worked with them on their digital presence and produced and distributed their Mother’s Day postcard. ​

​Next step they wanted to break into the ​ e-commerce realm and promote their products in all their marketing channels.

Greensmith Services Used:

Email Marketing

Social Media

Website

Dynamic Mobile

Video Production

Direct Mail Postcard

Our Approach

GREENSMITH'S SOLUTIONS

Add E-Commerce

Set up e-commerce and loaded their products to their website – wide array of products

lawn_depot_ecommerce

E-COMMERCE SET-UP

E-Commerce Set-Up

  • Turned on e-commerce
  • Set up credit card processing
  • Shipping & tax requirements
  • Set up categories & filters

Products & POS

  • Loaded over 1,100 items
  • Worked with a 3rd party company for POS integration
  • Hands off inventory & store management

Managed Websites

Uploading & maintaining products, adding and managing events on their website, plus general website updates

WEBSITE SALES

Greensmith went live with Lawn Depot’s e-commerce in April

Since then:

  • 29 orders have been placed
  • 127 items were purchased
  • Most bought products:
    • Bulk & bag mulch

Average Online Spend

$166 per customer
dees case study_website

POS Integration

Worked with a third-party integration company to connect the e-commerce to their POS

Promoted

Promoted the online store through the digital & print channels with a cohesive message and look

RESULTS

4-Month Omni-Channel Strategy

Our 4 Month ​Omni-Channel ​Strategy Yielded An overall 6.625% average increase of sales 2022 over 2021​. In June they were ​up 15%!

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