In celebration of this season of love, Greensmith would like to show the love by sharing some key insights into marketing analytics. Here are 5 facts to help you better understand Marketing Analytics and how it may impact your business.

1. KPI:

KPI stands for Key Performance Indicator. These indicators are used to evaluate the success of an organization or a particular activity in which is engages in.

2. Conversion Rate:

Conversion rate is the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter.

3. Emails Marketing Metrics:

Email Metrics most commonly include open rate, click rate, & bounce rate which all contribute to measuring how effective your email campaigns.

4. Click-Through Rate:

Click-Through Rate is the percentage of people who click on an ad or link compared to the total number of people who sees it.

5. Social Media Engagement:

Social media engagement indicates the level of audience interaction and brand engagement on social media.

Curious about how this is relevant to your business? Schedule an appointment with us today and we’ll guide you through it!

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